Unilever and Samsung have joined forces to investigate how AI and smart technology can revolutionize household chores, particularly in the realm of laundry. The collaboration between Unilever's Dirt Is Good (Persil) and Comfort brands and Samsung UK aims to combine powerful cleaning chemistry with cutting-edge AI capabilities in washing machines.
With changing work and lifestyle habits, consumers are seeking more efficient and personalized laundry solutions to save time, energy, and costs while extending the lifespan of their clothes. The partnership between Samsung and Unilever will focus on understanding the evolving laundry behaviors and leveraging technology advancements to enhance the laundry experience.
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