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trivago, a global hotel search platform, has announced a strategic investment in Holisto, an AI-driven travel tech platform that serves as a hotel rate aggregator and white-label booking engine provider. This partnership aims to enhance the end-user experience and provide added value for trivago's advertisers. The investment will expand 'trivago Book & Go' to all advertising partners, improving conversion rates and user consistency in the booking experience.
Holisto, founded in 2015, operates independently and focuses on the US market, showing consistent growth and becoming a relevant player in the travel space. With a team of about 250 people leveraging advanced AI and ML algorithms, Holisto optimizes the real-time aggregation of hotel rates, offering competitive and accurate pricing. The collaboration between trivago and Holisto is set to drive value to travelers across trivago's global platform, showcasing Holisto's capabilities in enhancing the booking experience.
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