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The recent Lok Sabha elections in India highlighted a decrease in deepfake content, with a notable rise in AI-generated audio tracks. The Deepfakes Analysis Unit (DAU) was established to combat misinformation by allowing the public to report suspicious audio and video content via WhatsApp. This initiative has reviewed hundreds of submissions, revealing the evolving landscape of AI-generated misinformation.
The DAU's findings indicate that while deepfakes were less prevalent, manipulated videos using synthetic audio were more common. The analysis showed that politicians and public figures were often targeted, with AI tools being used to create misleading content. As the threat of AI manipulation grows, especially with upcoming elections, the DAU aims to educate the public on identifying and combating misinformation.
• Deepfakes decreased, while AI audio manipulation increased during elections.
• DAU engaged the public to report AI-generated misinformation via WhatsApp.
The article discusses how deepfakes were less common during the recent elections compared to manipulated audio.
The article notes that many cheapfakes were prevalent, utilizing AI voices without advanced visual manipulation.
The DAU detected varying degrees of generative AI use in the audio and video files submitted for analysis.
The DAU allows the public to report suspicious content for verification.
The DAU operates under this alliance to enhance public engagement in misinformation verification.
The DAU's collaboration with ElevenLabs has led to actions against users misusing their tools for misinformation.
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