The Week in Tech: Nvidia hits expectations, Yelp and Klarna's AI workforce

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Nvidia's Q2 results were highly anticipated, especially following disappointing earnings from major tech players like Google, Tesla, and Microsoft. The volatility in tech shares has raised concerns about the sustainability of the AI boom. Meanwhile, Klarna is leveraging practical AI to enhance efficiency within its operations.

The marketing sector is also adapting to changes, particularly with Google's recent decision to reconsider third-party cookies. Brands like Boots, Pearson, and Symprove are aligning their objectives amidst these shifts. Additionally, Pernod Ricard is utilizing digital and tech capabilities to expand its brand activation efforts significantly.

• Nvidia's Q2 results spark discussions on AI market sustainability.

• Klarna enhances efficiency through practical AI applications.

Key AI Terms Mentioned in this Article

AI Boom

The article discusses concerns that this boom may be reaching a peak following disappointing earnings from major tech companies.

Practical AI

Klarna's use of practical AI is highlighted as a means to enhance business operations.

Third-party Cookies

Google's reconsideration of third-party cookies impacts brands' marketing strategies.

Companies Mentioned in this Article

Nvidia

Nvidia's financial results are closely watched as indicators of the AI market's health.

Klarna

Klarna's focus on practical AI showcases its commitment to innovation in financial services.

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