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The Kia EV3, a new all-electric compact SUV, will introduce a voice assistant powered by ChatGPT, an AI chatbot developed by OpenAI. This move reflects a trend among automakers to integrate generative AI technology into their vehicles. The AI assistant will debut in Korea in July 2024 and later expand to Europe and other regions, offering features like trip planning, vehicle control, and entertainment options.
Kia collaborated with OpenAI to customize the ChatGPT model for the EV3's voice assistant, enabling natural and conversational interactions with drivers and passengers. This marks a significant step in enhancing the user experience of voice assistants in vehicles, with other automakers like BMW and Mercedes-Benz also embracing generative AI technology. The Kia EV3 is the first electric vehicle in the company's lineup to feature this advanced AI-based assistant.
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