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Apple is leveraging its extensive user base to gain an edge in artificial intelligence, aiming to catch up with competitors like Google and OpenAI. The company plans to introduce AI tools at its upcoming developers conference, focusing on practical features such as integrating AI into existing apps like Siri and Safari web search. Apple's Project Greymatter is designed to enhance user experience and compete with flashier AI offerings in the market.
Privacy is a key focus for Apple in its AI strategy, distinguishing itself from rivals like Google and Meta. The company's emphasis on user needs and real-world problem-solving aligns well with the B2B sector, where practical features and data security are paramount. Despite concerns about Apple's practical approach limiting its AI capabilities, the company's vast user base and commitment to innovation could position it as a strong contender in the AI revolution.
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