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The upcoming UK General Election is poised to face unprecedented challenges from disinformation, particularly through deepfake technology. Full Fact's CEO, Chris Morris, emphasizes the growing threat of generative AI tools that facilitate the creation of misleading content on a massive scale. With public trust in politicians at an all-time low, the potential for misinformation to sway electoral outcomes is a pressing concern.
Morris highlights the critical need for enhanced education on critical thinking to combat misinformation, especially among vulnerable populations like the elderly. The article also critiques the limitations of the UK's Online Safety Act, which fails to adequately address the spread of harmful misinformation. As the landscape of information continues to evolve, the role of fact-checkers and the accountability of politicians become increasingly vital.
• Generative AI tools are making misinformation easier to create and spread.
• Trust in politicians has reached crisis levels, impacting electoral integrity.
Deepfake technology refers to AI-generated media that manipulates real people's likenesses, raising concerns about misinformation.
Generative AI encompasses algorithms that create new content, significantly contributing to the spread of disinformation.
Full Fact is a UK-based fact-checking organization focused on combating misinformation, especially in political contexts.
Meta, the parent company of Facebook, collaborates with fact-checkers to flag misleading content on its platform.
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