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The rise of agentic AI is reshaping commerce and consumer choices, signaling a potential extinction event for brands that fail to adapt. This new breed of AI acts as personal digital assistants, fundamentally changing how businesses engage with consumers. Companies must rethink their strategies as consumer decisions increasingly rely on sophisticated algorithms rather than human preferences.
Three strategies emerge for businesses to navigate this AI-driven landscape: maintaining traditional marketing, tailoring messages for consumer AIs, or engaging in dynamic negotiations between corporate and consumer AIs. The latter offers the most promise, allowing companies to build trust and create personalized experiences. As trust becomes crucial, brands that fail to adapt risk being filtered out by consumer AIs, leading to a radical restructuring of the market.
• Agentic AI is transforming consumer choices and business strategies.
• Trust is essential for brands to thrive in an AI-driven market.
Agentic AI refers to advanced artificial intelligence that acts as personal digital assistants, managing tasks and preferences.
AI-mediated commerce describes the evolving market dynamics where consumer decisions are influenced by AI rather than direct human interaction.
Dynamic negotiation involves interactions between corporate AIs and consumer AIs to tailor offerings based on real-time insights.
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