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Sony Music has taken significant action against AI-generated deepfakes, removing over 75,000 instances of unauthorized material featuring its artists, including Harry Styles. This effort highlights the growing concern within the music industry regarding the impact of AI on copyright and revenue. The company fears that proposed changes to UK copyright laws could exacerbate the situation, particularly for smaller artists who lack the resources to defend their work.
The rise of AI technology has made it easier to create convincing fake music, which poses a threat to legitimate artists and their earnings. Sony Music's submission to the UK government emphasizes the need for strong copyright protections to safeguard the interests of creators. The ongoing debate over copyright reform has sparked protests from various stakeholders in the creative industries, who worry that the proposed changes could lead to further exploitation by AI developers.
• Sony Music removed over 75,000 AI-generated deepfake items of its artists.
• Proposed UK copyright changes could harm smaller artists and the music industry.
AI-generated material refers to content created using artificial intelligence, which can mimic the work of real artists.
Copyright is a legal right that grants creators control over the use of their original works.
Deepfake technology uses AI to create realistic but fake audio or video content, often imitating real individuals.
Sony Music is a major record label actively combating the unauthorized use of its artists' likenesses through AI.
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