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Sia has announced a new name and branding that emphasizes its commitment to optimism and transformation. This rebranding aims to inspire clients to view change as an opportunity rather than a challenge. The firm positions its consultants as 'Optimists for change,' focusing on delivering positive outcomes for clients navigating disruptions.
CEO Matthieu Courtecuisse highlighted the importance of adapting to challenges posed by AI, climate change, and cyber threats. Sia's new identity reflects a simpler, more memorable approach that resonates with clients' appreciation for positivity and expertise. With over 3,000 professionals, Sia is poised to leverage its digital and data-driven capabilities to foster growth in a rapidly changing world.
• Sia emphasizes optimism in navigating AI and climate change challenges.
• The firm positions itself as a next-generation consultancy focused on transformation.
AI is referenced as a challenge and opportunity for clients in their transformation journeys.
Data science is highlighted as a key component augmenting Sia's consultancy services.
Sia is a global management consulting group that integrates AI and data science to drive client success.
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