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SAS recently hosted its annual Innovate conference in Sydney, focusing on AI and generative AI in marketing. The company, a leader in advanced analytics, has a significant presence in the retail sector, with over 1,400 retail and consumer packaged goods customers. SAS CMO Jenn Chase emphasized the importance of integrating AI into existing marketing solutions to enhance customer understanding and engagement.
Chase highlighted various AI use cases, including content generation and democratizing AI access within marketing teams. SAS's commitment to responsible innovation ensures that AI applications are based on accurate, proprietary data rather than public models. The partnership with Amazon Web Services enhances SAS's capabilities, allowing marketers to create personalized content efficiently.
• Australia ranks fourth globally in Gen AI usage and maturity.
• SAS emphasizes responsible AI use and customer data protection.
The article discusses how SAS is embedding generative AI capabilities into its marketing solutions.
The article highlights the importance of a robust CDP for effective AI implementation in retail.
SAS focuses on content generation to improve productivity and enhance marketing efforts.
SAS serves over 1,400 retail and consumer packaged goods customers, emphasizing AI's role in marketing.
SAS collaborates with AWS to enhance its marketing tools through advanced AI capabilities.
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