Rocket Cos. has faced significant challenges, including its first annual loss as a public company and a sharp decline in mortgage originations. The company has recently appointed Varun Krishna as the new CEO, who is determined to leverage artificial intelligence to transform the home lending process. This strategic pivot aims to address the frustrations of buyers and establish Rocket as a leader in a highly competitive market.
Investing over $500 million in AI over the past five years, Rocket is betting on technology to streamline operations and enhance customer experience. The new leadership is focused on overcoming obstacles such as rising interest rates and fierce competition from numerous firms. By prioritizing AI, Rocket seeks to not only recover from its recent setbacks but also redefine the future of mortgage lending.
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