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Rivian has launched its updated R1T electric pickup and R1S SUV, boasting enhanced power and range. The company emphasizes that it is not pursuing full self-driving capabilities like competitors Tesla and Waymo. Instead, Rivian aims to implement AI-driven incremental features to improve safety and convenience for users.
Chief Software Officer Wassym Bensaid highlighted the vision of a voice-controlled vehicle, moving away from traditional interfaces. Rivian's strategy is to develop a software ecosystem that could rival Apple CarPlay, positioning itself as a tech company that produces vehicles. This approach reflects a commitment to delivering unique features rather than competing directly with established players in the autonomous driving space.
• Rivian prioritizes incremental AI features over full self-driving technology.
• Rivian aims to create a voice-controlled vehicle experience.
Incremental AI features refer to gradual improvements in vehicle technology for enhanced user experience.
Voice control technology allows users to interact with their vehicles through spoken commands.
A software ecosystem encompasses various applications and systems designed to enhance vehicle functionality.
Rivian focuses on electric vehicles and aims to integrate advanced AI features into its products.
Tesla is a leading electric vehicle manufacturer known for its advancements in autonomous driving technology.
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