Rethinking ROI: How AI and Emerging Technologies Deliver Real Value

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Rethinking ROI: How AI and Emerging Technologies Deliver Real Value

AI and emerging technologies are reshaping the business landscape, yet many companies struggle to identify their true return on investment (ROI). Instead of asking what AI can do, businesses should focus on what AI should do for them, targeting high-impact areas that enhance efficiency and reduce costs. For instance, an e-commerce company achieved an 80% reduction in product photo shoot costs through AI, saving $3 million annually.

AI excels in high-complexity tasks with quick turnaround times, making it ideal for repetitive, data-heavy processes. However, it falls short in long-term strategic planning, which requires human creativity and foresight. Businesses are encouraged to start small with AI implementations, as even minor changes can lead to significant cost savings and efficiency improvements.

• AI can significantly reduce costs and improve efficiency in businesses.

• AI is best for high-complexity, short-time-horizon tasks.

Key AI Terms Mentioned in this Article

Return on Investment (ROI)

The article emphasizes the importance of understanding ROI when implementing AI technologies.

AI Optimization

The article discusses how businesses can identify areas for AI optimization to streamline operations.

Predictive Models

The article notes that AI's predictive models can struggle with long-term forecasting due to unpredictable shifts.

Companies Mentioned in this Article

Intuit

Intuit is mentioned in the context of providing tools that help businesses track and analyze expenses.

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