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The travel industry in the Middle East is undergoing a transformation driven by technological advancements and a focus on sustainability. Businesses are leveraging AI-driven platforms and blockchain technology to enhance the travel experience and ensure transparency in transactions. Sustainability is a key focus, with the adoption of eco-friendly practices such as electric vehicles and renewable energy sources.
Technological innovations like VR and AR are reshaping the travel experience by offering virtual exploration of destinations. Events like the Arabian Travel Market (ATM) in Dubai showcase the latest advancements in travel technology and promote sustainable tourism practices. The intersection of technology and sustainability is driving change in the industry, with a growing emphasis on eco-friendly solutions.
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