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Perplexity has unveiled its largest marketing initiative to date, featuring Squid Game star Lee Jung-jae in a high-profile ad campaign. This campaign, which is a mid-seven-figure investment, humorously targets Google by referring to it as 'Poogle.' The 90-second ad showcases how Perplexity's AI search capabilities provide immediate and practical answers compared to traditional search engines.
The partnership with Jung-jae's management company, Artist United, signifies a strategic move to integrate Perplexity's AI tools into their workflows. As Netflix prepares to release the next season of Squid Game, this campaign aims to position Perplexity as a mainstream brand. With a goal of increasing daily queries from 20 million to 100 million, the ad will be localized for various markets, enhancing its global reach.
• Perplexity's ad campaign features AI search capabilities against traditional search engines.
• The partnership with Artist United integrates AI tools into their workflows.
AI search refers to the use of artificial intelligence to enhance search engine capabilities, providing more relevant and immediate answers.
A voice model in AI allows users to interact with technology through spoken commands, improving user experience.
An AI-driven browser utilizes artificial intelligence to enhance web browsing experiences, such as personalized content delivery.
Perplexity is an AI search startup that aims to provide immediate and practical answers to user queries.
Artist United is a management company co-owned by Lee Jung-jae, integrating Perplexity's AI tools into its operations.
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