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The PC market experienced minimal growth in 2024, with shipments increasing by only 1.3% year-over-year. Despite the introduction of AI-infused laptops, demand has not surged as anticipated. Analysts had expected a rebound due to new AI PCs and upgrades from Windows 10, but high prices and economic uncertainties hindered sales.
Research firms IDC and Gartner reported similar findings, indicating that the reception for AI PCs has been lukewarm. While some vendors like Lenovo, Apple, and Asus saw modest growth, the overall market remains challenged. The potential imposition of tariffs by the incoming Trump administration could further complicate the landscape for consumer electronics.
• PC shipments grew only 1% in 2024 despite AI features.
• High prices of AI PCs deterred consumer adoption.
AI PCs refer to personal computers enhanced with artificial intelligence capabilities, which struggled to gain traction in the market.
On-device AI involves processing data locally on the device, which is seen as an inevitable trend for PCs despite current market challenges.
AI-infused laptops are designed to leverage artificial intelligence for improved performance, yet their high costs have limited consumer interest.
Lenovo is a leading PC manufacturer that experienced shipment growth in 2024, despite overall market stagnation.
Qualcomm plans to release budget-friendly Windows laptops powered by its Snapdragon X chip, aiming to enhance accessibility to AI technology.
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