OpenAI has formed a strategic partnership with Condé Nast, allowing its AI models, ChatGPT and SearchGPT, to feature content from renowned publications like Vogue and The New Yorker. This collaboration aims to enhance user experience by providing direct links to original news stories, ensuring users can access reliable sources. The partnership also seeks to gather feedback on the SearchGPT prototype, which integrates conversational AI with internet information for quick, relevant answers.
This deal is part of OpenAI's broader strategy to collaborate with various media organizations, reinforcing the idea that generative AI companies should compensate content creators for their work. The partnership contrasts with other tech giants like Google, which have been criticized for using news content without payment. As the media landscape evolves, companies face a dilemma: whether to license their data for additional revenue or to invest in proprietary AI technologies, a decision that could significantly impact their core editorial products.
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