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Rutgers Business School is launching a new Master of Science in Marketing Analytics and Insights program aimed at marketing professionals interested in leveraging AI and analytical tools for data analysis. The curriculum covers topics relevant to the evolving field of marketing, emphasizing the use of technology to enhance decision-making processes. The program is designed for both marketing professionals looking to enhance their skills and students with data analytics backgrounds seeking to apply their knowledge in marketing roles.
The Master of Science program offers a STEM designation, making it attractive to international students interested in pursuing careers in the U.S. The curriculum was developed with input from marketing executives in the New York City region, ensuring its relevance to industry demands. Courses include Applied AI in Marketing, Data Analysis, and Customer Relationship Management, providing students with a blend of marketing and data analytics skills.
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