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AI is currently a focal point in the media industry, presenting both opportunities and challenges. The upcoming AI Summit on December 6 in Lausanne aims to address how public service media can effectively leverage AI technologies. Key discussions will revolve around investment priorities, ethical considerations, and governance structures for AI implementation.
Investing wisely in AI is crucial for public service media to maintain competitiveness. Broadcasters are exploring various AI applications, particularly in enhancing accessibility and content production. The emphasis on ethical AI use and robust governance frameworks is essential to ensure that AI serves the public interest without compromising trust.
• AI is essential for public service media to remain competitive and relevant.
• Ethical guidelines for AI use are being developed by many public service broadcasters.
Robust governance structures are necessary for strategic AI implementation in media organizations.
Ensuring ethical use of AI involves guidelines on data protection and transparency.
Multidisciplinary AI taskforces are being established to oversee AI initiatives and align with organizational goals.
SR is a broadcaster that has appointed a Chief AI Officer to oversee AI initiatives.
BR is another broadcaster focusing on aligning AI projects with organizational priorities through governance.
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