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Naver, the South Korean tech giant, announced plans to integrate its self-developed AI technology into its major services, including its search platform and shopping application. The initiative, termed 'On-Service AI', aims to enhance user experience by providing customized answers through its hyperscale AI model, HyperCLOVA X. A new AI briefing function will also be launched, delivering summarized, AI-generated answers with credible sources.
In addition to the search engine updates, Naver will introduce an AI shopping application, Naver plus store, designed to help users find tailored products and promotions. The company is also set to enhance its mobile map application with geospatial AI technology for improved accuracy. Naver's commitment to investing 1 trillion won over the next six years will further support the growth of South Korea's AI ecosystem.
• Naver integrates AI technology into search and shopping services.
• HyperCLOVA X will provide customized answers to user queries.
HyperCLOVA X is Naver's hyperscale AI model designed to enhance search engine responses.
The AI briefing function will deliver summarized answers and credible sources to users.
Geospatial AI technology will improve the accuracy of Naver's mobile map application.
Naver is a South Korean tech company focusing on integrating AI into its services for enhanced user experience.
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