Microsoft's Copilot AI platform, featured in a Super Bowl ad earlier this year, is now the focus of a sequel national ad during the Olympics. The new spot, titled 'They Say,' showcases characters like older runners, pregnant weightlifters, and young surfers benefiting from Microsoft's AI tool. The ad emphasizes personal empowerment through the use of technology.
The ad aims to highlight the positive impact of Microsoft's AI technology, especially during the Olympics, where it resonates with the theme of dreamers. Despite public skepticism surrounding AI, Microsoft continues to promote optimism around its Copilot platform. The tech giant faces competition from Google, which is also leveraging AI capabilities during the games.
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