Microsoft Is Set to Rebrand AI Features in Windows 11 as 'Windows Intelligence'

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Microsoft Is Set to Rebrand AI Features in Windows 11 as 'Windows Intelligence'

Microsoft is gearing up to launch a new suite of AI features for Windows 11, branded as 'Windows Intelligence.' This rebranding was hinted at in a Windows Group Policy and further supported by leaked images of a hidden Settings page titled 'Generative AI.' The new features will include a system-wide toggle for AI capabilities and options to manage app access to these features.

The shift from 'Bing Chat' to 'Copilot' for Microsoft's AI chatbot indicates a broader strategy to enhance AI integration within its products. Previously, 'Windows Intelligence' referred to security updates, marking a significant change in Microsoft's branding approach. An official announcement is anticipated by the end of the year or early 2025.

• Microsoft plans to introduce 'Windows Intelligence' for AI features in Windows 11.

• Leaked images suggest new AI management options in Windows 11 settings.

Key AI Terms Mentioned in this Article

Windows Intelligence

Windows Intelligence refers to the new branding for AI features in Windows 11.

Generative AI

Generative AI is a category of AI that creates content, highlighted in the new settings.

AI capabilities

AI capabilities encompass the functionalities that allow applications to utilize artificial intelligence.

Companies Mentioned in this Article

Microsoft

Microsoft is a leading technology company that develops AI features for its Windows operating system.

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