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Mikhail Parakhin, head of Microsoft Bing and advertising, is stepping down from his roles. This change follows the appointment of Mustafa Suleyman to lead consumer AI initiatives, requiring Parakhin to report to him. Parakhin's responsibilities will be reassigned, with Pavan Davuluri taking over aspects of the Windows software business.
The management shuffle reflects CEO Satya Nadella's urgency in advancing AI efforts within Microsoft. Despite integrating AI into various products, including Bing and Office, the company has struggled to compete with Google in the search market. This transition marks a significant shift in Microsoft's approach to consumer AI, emphasizing the need for stronger leadership in the sector.
• Mikhail Parakhin exits Bing leadership amid AI strategy changes.
• Mustafa Suleyman appointed to lead Microsoft's consumer AI initiatives.
The article discusses Microsoft's strategic focus on enhancing consumer AI under Suleyman's leadership.
Microsoft's integration of digital assistants under the Copilot brand is highlighted as part of their AI strategy.
The article mentions how Microsoft has incorporated AI into Bing, Windows, and Office products.
Microsoft's recent management changes aim to strengthen its position in the consumer AI market.
Geekwire on MSN.com 8month
Geekwire on MSN.com 13month
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