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Meta has postponed its plans to train AI models using public content shared by Facebook and Instagram users in the EU, following a request by the Irish Data Protection Commission. The company mentioned that it is in consultation with the IDPC and has incorporated the authority's feedback. This decision comes after advocacy group None Of Your Business (NOYB) filed complaints against Meta for changing its privacy policy to allow for training AI models on public user data.
Meta argues that it has a 'legitimate interest' in processing first and third-party data to build its AI services as a legal basis for processing personal data under the GDPR. However, NOYB points out that Meta's previous attempt to use 'legitimate interest' for processing personal data for advertising was rejected by the European Court of Justice. The company defends its need to train AI models on European user data to better serve customers in the region, emphasizing the importance of cultural and linguistic relevance.
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