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McAfee has introduced the McAfee Deepfake Detector in India, targeting the rising issue of deepfakes and AI scams. This innovative tool is designed to help users identify manipulated audio in videos quickly and efficiently. The product is part of McAfee's broader initiative to enhance online security and consumer awareness regarding AI-driven threats.
Research indicates that Indians encounter an average of 4.7 deepfake videos daily, with a significant percentage having fallen victim to scams. The Deepfake Detector operates on select Copilot+ PCs, ensuring user privacy by processing data locally. This tool not only alerts users to potential scams but also optimizes device performance, making it a valuable addition to personal cybersecurity.
• McAfee's Deepfake Detector combats rising deepfake and AI scam threats.
• 66% of Indians have experienced deepfake scams in the past year.
Deepfakes are AI-generated synthetic media that manipulate audio and video content, posing significant risks.
AI scams utilize artificial intelligence to create deceptive content, leading to financial and informational fraud.
On-device processing refers to analyzing data directly on the user's device, enhancing privacy and performance.
McAfee is a global leader in online security, focusing on protecting users from digital threats, including deepfakes.
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