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Generative AI (GenAI) is making waves in the consumer products and retail industry, impacting consumer attitudes and adoption. The focus is not just on whether consumers are using GenAI, but on how it is shaping the future of the industry by enhancing operational efficiency. Companies are leveraging GenAI in supply chain networks to drive efficiency gains and automation.
In addition to operational efficiency, GenAI is being used in conjunction with predictive AI for supply and demand planning, enabling organizations to increase automation levels and focus on strategic aspects. The technology is also driving sustainability efforts by making products more sustainable and production processes cost-efficient. Collaboration between CPG companies and retailers is crucial for leveraging data sets to understand consumer behavior and optimize product development.
Business Intelligence | From W.D. Strategies 4month
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