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Art Basel is challenging the traditional skepticism surrounding AI in the art world by integrating it into its digital experience. The newly launched Art Basel app features AI-powered tools designed to enhance visitor engagement and accessibility. This strategic move signifies a shift in how technology can coexist with art, aiming to enrich the experience rather than replace the human element of creativity.
The app includes features like Art Basel Companion, powered by Microsoft Copilot, which personalizes the visitor experience by helping with navigation and scheduling. Additionally, the Art Basel Lens feature allows users to scan artworks for detailed information, fostering deeper connections with the art. This thoughtful approach emphasizes that AI can amplify the art experience while respecting its traditions.
• Art Basel integrates AI to enhance visitor engagement and accessibility.
• AI tools aim to preserve art's essence while improving user experience.
Generative AI refers to algorithms that can create content, often criticized for lacking depth in art.
AI-powered features in the app enhance user experience by providing personalized recommendations.
A personalized experience in the app allows users to tailor their art journey based on interests.
Microsoft provides AI technology, such as Copilot, to enhance the Art Basel app's functionality.
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