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An innovation consultancy, Strategic Innovation Ltd, is collaborating with the University of Nottingham to enhance its consumer insights capabilities using AI technology. The partnership aims to leverage cutting-edge AI and data analytics to advance consumer research and drive impactful change for social good. Through a 26-month Knowledge Transfer Partnership (KTP), the company will work with researchers from Nottingham University Business School to scale up their services and apply machine learning techniques for improved data analysis.
Strategic Innovation's focus on sustainability and ambition to lead in AI-assisted consumer insights has led to this strategic collaboration with the university. By partnering with experts in behavioural analytics and social data science, the company aims to democratize data and provide reliable information to stakeholders in the food industry. The KTP Associate, Dr Weiyao Meng, will bridge academia and industry, utilizing AI to enhance consumer insights and support the transformation of food systems towards sustainability.
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Sydney Morning Herald 9month
University Affairs 18month
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