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Klarna has introduced an AI shopping assistant that helps users find the best prices and compare products. This tool, powered by OpenAI, enhances the shopping experience by providing access to reviews and answering user queries. The assistant is available for free in the Klarna app, which processes over 2 million transactions daily.
The AI assistant proved effective in finding a stylish and functional backpack, saving significant money in the process. Despite some limitations, such as not displaying out-of-stock items, the assistant made the shopping experience more interactive and informed. Overall, it serves as a valuable research partner, demonstrating the potential of AI in enhancing consumer shopping.
• Klarna's AI assistant helps users save money while shopping.
• The assistant provides product comparisons and access to reviews.
This term refers to an AI tool that assists users in finding products and prices.
OpenAI is an AI research organization known for developing advanced AI technologies like ChatGPT.
Generative AI refers to algorithms that can create new content, such as text or images, based on input data.
Klarna is a financial technology company that offers payment solutions and an AI shopping assistant to enhance consumer experiences.
OpenAI develops cutting-edge AI technologies, including the models that power Klarna's shopping assistant.
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