How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions

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How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions

Microsoft Advertising is leveraging its legacy in technology and generative AI to offer comprehensive advertising solutions to marketers. The company is addressing the challenges faced by marketers by combining its technological expertise with innovative AI capabilities.

The digital transformation in marketing and advertising is driven by the need to align with consumer behaviors and enhance data analytics. Microsoft Advertising is at the forefront of this transformation, with a focus on full-funnel advertising to deliver tailored experiences across multiple devices and formats. The integration of Generative AI has revolutionized the search experience, leading to significant user engagement and growth for Microsoft Advertising.

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