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Freepik has evolved from a traditional stock image provider to a leading generative AI platform, attracting over 60 million visitors monthly. This transformation was driven by a strategic shift to embrace AI technologies, allowing the company to create unique content tailored to user needs. CEO Joaquín Cuenca Abela emphasized the importance of adapting to the generative AI landscape to enhance creative processes for designers and artists.
The platform now offers a comprehensive suite of AI tools, including image and video generation, upscaling, and editing capabilities. Freepik's integration of various AI models enables users to enhance their creative workflows significantly. This evolution not only broadens Freepik's audience but also positions it as a central hub for creatives seeking innovative solutions.
• Freepik transitioned to a generative AI hub for creatives.
• The platform integrates multiple AI tools for enhanced creative workflows.
Generative AI refers to algorithms that can create new content, such as images or videos, based on user input.
Image upscaling is a process that enhances the resolution of images, allowing for better quality without distortion.
AI-powered tools utilize artificial intelligence to automate and enhance creative tasks, improving efficiency for users.
Freepik has transformed into a generative AI platform, providing tools for image and video creation.
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