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The tumultuous events of 2024 have significantly altered consumer perceptions, particularly among women and Generation Z. A survey by Attest reveals a decline in confidence towards government and brands, with many consumers adopting a more cautious spending approach. The economic landscape is now the primary concern for consumers, overshadowing issues like climate change.
Brands must adapt to these changing sentiments by focusing on value and savings to regain consumer trust. Traditional marketing strategies may still hold relevance, but the delivery methods must evolve to meet the expectations of a more discerning audience. Insights from industry leaders like Infillion's CMO highlight the importance of technology in achieving measurable marketing outcomes.
• Consumer confidence has significantly declined, especially among women and Gen Z.
• Brands need to focus on value and savings to regain consumer trust.
Dynamic optimization refers to the real-time adjustment of marketing strategies based on consumer behavior and data analytics.
AI applications in marketing are used to analyze consumer data and predict successful strategies.
Infillion specializes in ad tech, focusing on delivering measurable marketing outcomes through advanced technology.
Attest is a consumer research platform that provides insights into consumer trends and behaviors.
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