Google took a very un-Apple-like approach to its Pixel launch, but then it was always gonna be about Gemini

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Google's recent Pixel launch diverged from Apple's typical style, emphasizing its AI technology, Gemini, over new hardware. The event began with a 30-minute discussion on Gemini, showcasing its integration into various Android devices. This approach highlighted Google's commitment to AI as a core component of its product strategy.

The demonstration of Gemini's capabilities, including photo analysis and writing assistance, underscored its significance in enhancing user experience. Despite some technical hiccups during the demos, Google persisted, showcasing Gemini's potential across partner devices like Samsung's Galaxy series. The new Pixel phones, while impressive, were positioned more as platforms for Gemini rather than standalone innovations.

• Google's Pixel event prioritized AI technology over hardware announcements.

• Gemini's capabilities were showcased on various Android devices, emphasizing its versatility.

Key AI Terms Mentioned in this Article

Gemini

The platform's capabilities were central to the Pixel launch, demonstrating its integration into various devices.

Generative AI

Google's Gemini exemplifies this by generating responses and assisting users in tasks like photo analysis.

AI Assistant

Gemini's role as an AI assistant was highlighted through its writing and organizational capabilities during the event.

Companies Mentioned in this Article

Google

The company showcased its AI platform, Gemini, as a key focus during the Pixel launch event.

Samsung

The company partnered with Google to demonstrate Gemini's capabilities on its Galaxy devices during the Pixel event.

Motorola

The company was mentioned as a partner for showcasing Gemini's functionality on its devices.

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