The article discusses how Breville, a renowned kitchen appliance brand, enhanced its ecommerce experience by implementing Algolia's AI Search platform. Prior to adopting Algolia, Breville faced challenges with their open-source search solution as it became cumbersome to manage, especially with the increasing content generation aimed at inspiring shoppers. The need for a more efficient search function to direct consumers to relevant content led Breville to Algolia, resulting in a significant improvement in online engagement and personalization for their 15 million worldwide visitors. This enhancement ultimately boosted Breville's visitor-to-order ratio, with one in five visitors making a purchase.
The transition to Algolia AI Search allowed Breville to reallocate engineering resources from maintaining their self-managed search system to focusing on creating meaningful customer experiences. By leveraging Algolia's API-first approach and partner ecosystem, Breville seamlessly integrated Adobe Experience Manager and commercetools. This shift empowered Breville's merchandising team to prioritize strategies, make instant updates, and utilize Dynamic Re-Ranking for a more efficient merchandising process. The user-friendly Merchandising Studio enabled the team to shift from manual tasks to strategic endeavors, enhancing operational efficiency.
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