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Six Flags, the amusement park giant, is undergoing a complete digital transformation by incorporating artificial intelligence into its operations. The company is introducing a generative AI 'digital concierge' on its app and website to enhance guest experiences. This move reflects Six Flags' commitment to leveraging technology to provide personalized and innovative services to its visitors. The park is collaborating with global companies to improve guest interactions and overall park experience through AI-driven solutions.
The digital makeover encompasses various aspects such as planning, rides, and park amenities. The updated website and app will utilize AI to personalize visits, offer loyalty programs, and provide a digital concierge service. Additionally, guests can benefit from features like live ride wait times, enhanced on-ride photos and videos, digital wallet for payments, automated parking using AI, faster food ordering options, and self-checkout at retail stores. Six Flags' adoption of AI reflects a growing trend in the amusement park industry towards enhancing guest experiences through technology.
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