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Dappier, an AI-powered content-syndication specialist, is collaborating with Morgan Murphy Media to enhance local news monetization. This partnership aims to fill a gap in the media landscape where AI queries are becoming essential for ad impressions. As AI's influence grows, local media outlets have been largely neglected in licensing efforts, despite their critical role in delivering timely information.
The collaboration is timely, addressing a significant decline in organic traffic for many websites. By embedding AI into their platforms, local media can create new revenue streams from AI interactions. This partnership not only enhances digital offerings but also prepares local news organizations for an AI-driven future where queries can significantly boost engagement and revenue.
• Dappier partners with Morgan Murphy Media to monetize local news using AI.
• AI queries are becoming crucial for ad impressions in the media landscape.
In the context of the article, AI queries are highlighted as a new currency for ad impressions.
The partnership aims to create new revenue streams for local media through AI-driven interactions.
Dappier is helping local media license RAG data models to enhance content discovery and monetization.
The company is collaborating with Morgan Murphy Media to enable local news organizations to embed AI and generate new revenue streams.
The partnership with Dappier aims to enhance their digital offerings and address challenges in audience engagement.
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