Cashing in: Study shows banks investing big in GenAI, and it's paying off

Full Article

A recent global report reveals that banks are leading the charge in adopting Generative AI (GenAI) technology, significantly outpacing other industries. The survey indicates that 17% of banking leaders have fully integrated GenAI into their operations, with a majority planning to implement it soon. Despite challenges related to data privacy and security, banks are already experiencing substantial benefits from GenAI across various business functions.

The report highlights that nearly all banking respondents are either using or planning to use GenAI, with 90% allocating specific budgets for its implementation. The technology is being utilized in marketing, risk management, and customer service, showcasing its versatility. However, concerns about data governance and the potential for misuse by criminals remain significant hurdles for the industry.

• Banks are leading in GenAI adoption for various business functions.

• Ninety-eight percent of banking leaders are using or planning to use GenAI.

Key AI Terms Mentioned in this Article

Generative AI (GenAI)

GenAI refers to AI technologies that can generate content, enhancing marketing and customer interactions.

Data Privacy

Data privacy concerns are critical as banks implement GenAI, affecting customer trust and compliance.

Synthetic Data

Synthetic data is used by banks to mitigate privacy risks while experimenting with GenAI applications.

Companies Mentioned in this Article

SAS

SAS is a leader in data analytics and AI, providing insights into GenAI's impact on banking.

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