California is advancing new regulations to govern automated decision-making technology (ADMT), proposed by the California Privacy Protection Agency (CPPA). These rules aim to enhance transparency and consumer control over personal data used in automated processes, potentially taking effect in 2025. Businesses are concerned about compliance costs, but the regulations also empower consumers with greater rights.
The proposed regulations require businesses to disclose the use of ADMT, allow consumers to opt out, and provide transparency about algorithmic processes. Real-world examples highlight the risks of biased algorithms, such as Amazon's discontinued AI recruiting tool and Apple's credit card discrimination. These regulations reflect a broader trend toward accountability in technology, balancing innovation with consumer protection.
• California's new regulations aim to enhance transparency in automated decision-making.
• Real-world examples show the risks of biased algorithms in various sectors.
ADMT refers to systems that process personal data to assist in decision-making, impacting areas like hiring and credit scoring.
Transparency in AI involves businesses explaining how their algorithms work and the factors influencing decisions.
Bias in AI occurs when algorithms reflect societal biases, leading to unfair outcomes in areas like hiring and lending.
Amazon discontinued an AI recruiting tool due to its discriminatory impact on women, highlighting the need for regulation.
Apple's credit card faced scrutiny for allegedly assigning lower credit limits to women, showcasing the risks of biased algorithms.
The Associated Press on MSN.com 13month
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