Businesses planning major investments into Generative AI to increase productivity

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Businesses planning major investments into Generative AI to increase productivity

A new report from Cognizant and Oxford Economics New Work, New World: Quantifying Global Gen AI Momentum suggests that firms are planning major investments into generative AI technologies to drive increases in productivity, but are still being cautious about their impact. Additionally, 76 percent of businesses say they are looking to leverage the technology to create new revenue streams, while 58 percent are incorporating revenue increases into their business cases.

In terms of readiness and business cases, the companies surveyed indicated that they plan to invest an average of $47.5 million in generative AI this financial year. Most funding is expected to come from IT and technology budgets, with contributions also from marketing and R&D. Furthermore, the survey highlights a commitment to workforce transformation, with 54 percent of companies planning to upskill workers to address skills gaps and 44 percent seeking to transition displaced workers to new roles.

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