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Research by MHP Consulting reveals stark differences in AI attitudes among automotive buyers in Europe and China. While 79% of European respondents express interest in AI-enhanced vehicles, only 23% are willing to pay extra for these features. In contrast, nearly half of Chinese respondents view in-car AI as an opportunity, reflecting a more positive outlook on AI integration.
The study highlights a significant knowledge gap regarding AI functionalities in vehicles, with only 60% of participants understanding its applications. European consumers exhibit skepticism towards AI, influenced by stringent regulations and high-profile failures, such as those involving Tesla. To foster a more favorable perception, automotive manufacturers must educate consumers and align their business models with user expectations.
• 79% of Europeans want AI in cars, but few will pay extra.
• Chinese consumers are more optimistic about AI integration in vehicles.
AI integration refers to the incorporation of artificial intelligence technologies into automotive systems to enhance functionality and user experience.
The knowledge gap indicates a lack of understanding among consumers regarding how AI operates within vehicles, affecting their willingness to adopt it.
Predictive maintenance uses AI algorithms to analyze data and predict vehicle maintenance needs, improving reliability and reducing costs.
Porsche is a leading automotive manufacturer that emphasizes innovation and technology, including AI integration in its vehicles.
MHP Consulting, a Porsche-owned firm, specializes in digital transformation and provides insights into AI's role in the automotive industry.
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