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Digital scams are costing Americans billions, with reported losses reaching $10 billion last year. Brian Roundtree's personal experience with fraud led him to create aiShield, a startup aimed at protecting older adults from such scams. The rise of AI technologies has made it easier for scammers to impersonate loved ones, increasing the urgency for effective solutions.
AiShield utilizes generative AI to screen incoming calls and monitor outgoing communications for potential scams. The startup aims to empower older adults by providing them with tools to identify and avoid fraudulent interactions. As awareness grows, the hope is that technology can significantly reduce the number of victims affected by these crimes.
• AI technologies are increasingly exploited by scammers to impersonate victims' relatives.
• AiShield aims to protect older adults from digital fraud using generative AI.
AiShield employs generative AI to analyze and intercept potentially fraudulent communications.
AiShield's primary function is to detect and warn users about potential scams in real-time.
AiShield plans to operate as an MVNO, utilizing existing networks to deliver its fraud prevention services.
The company was founded by Brian Roundtree and Kevin Allan in response to personal experiences with scams.
Aura is mentioned as part of the growing number of companies addressing consumer-focused fraud protection.
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