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Union Minister Hardeep Singh Puri asserts that artificial intelligence (AI) is not a threat to the content creation economy but rather a transformative force. AI is seen as a tool to reduce costs, enhance revenue, and broaden audience reach. Puri emphasizes the need for a regulatory framework to address challenges like misinformation and copyright issues.
Puri highlights India's position as the content capital of the world, with 100 million content creators contributing to a $30 billion creative sector. The minister cites a Goldman Sachs report predicting the global creative economy will double to $480 billion. He also notes the increasing use of AI in newsrooms, showcasing its growing role in content creation.
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