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The report explores how powerful actors, including governments and corporations, shape narratives around artificial intelligence (AI) to influence public perception and policy. It highlights the dual nature of AI, where it is framed as a tool for progress while also being used for surveillance and control. The research focuses on five countries—Sudan, El Salvador, India, Brazil, and Turkey—examining the cultural and political contexts that affect AI discourse.
Key narratives identified include the urgency for regulation in Brazil and the confusion surrounding AI deepfakes in India. The report emphasizes the need for civil society to counter harmful AI narratives that legitimize undemocratic practices. It also calls for a deeper understanding of AI's implications for democracy and human rights, advocating for narrative change to protect public interests.
• AI narratives shape public perception and governance across various countries.
• Civil society must counter harmful AI narratives to protect democracy.
Artificial intelligence refers to systems designed to perform tasks that typically require human intelligence, such as decision-making and problem-solving.
Deepfakes are synthetic media where a person in an existing image or video is replaced with someone else's likeness, raising concerns about misinformation.
Data governance involves managing data availability, usability, integrity, and security, which is crucial for effective AI deployment.
Google is a leading technology company that develops AI technologies, influencing global narratives about AI's benefits and risks.
Microsoft is a major player in AI development, promoting narratives that suggest its AI tools serve the public good.
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