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Artificial intelligence is transforming the fashion industry, with companies like Otto Group and Zalando utilizing AI models for product presentations. The Spanish brand Mango recently made headlines by featuring a fully AI-generated model in its summer campaign. This technology creates model avatars that are so lifelike that even industry experts struggle to distinguish them from real models.
The shift towards AI in fashion is not just about aesthetics; it raises significant questions about the future of jobs in modeling and photography. Experts express concerns that AI could replace traditional models, leading to a decline in job opportunities. Additionally, the legal implications surrounding image rights and the need for transparency in AI-generated content are becoming increasingly important.
• AI-generated models are indistinguishable from real models, according to experts.
• 72% of survey respondents find AI representations realistic.
• Concerns arise over job security for models and photographers due to AI.
These models are used in fashion campaigns, showcasing clothing without the need for real human models.
AI helps in generating these backgrounds to save time and costs in production.
The article discusses the ambiguity surrounding who owns the rights to AI-generated images.
The company is at the forefront of integrating AI technology into its fashion offerings.
Zalando's use of AI reflects the industry's shift towards digital innovation.
Mango's recent campaign highlights the growing trend of AI in fashion marketing.
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