Artificial intelligence (AI) is being utilized to enhance productivity and return on investment for chicken marketers, as discussed at the 2024 Chicken Marketing Summit by Hana Bieliauskas, senior vice president and partner at Inspire PR Group. AI can analyze data, predict trends, offer personalized recommendations, measure consumer sentiment, and streamline inventory, leading to improved efficiency and cost savings.
Retail services like Instacart are leveraging AI to track consumer trends and provide product recommendations, while companies like Wayne-Sanderson Farms and KFC are using AI tools such as chatbots and messaging systems to engage with consumers and drive revenue growth. Despite the benefits, challenges remain in AI adoption for chicken marketers, including cost considerations, legal and ethical issues, and the importance of human oversight.
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Sam Altman today revealed that OpenAI will release an open weight artificial intelligence model in the coming months. "We are excited to release a powerful new open-weight language model with reasoning in the coming months," Altman wrote on X.