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Apple has launched updated versions of the MacBook Air and Mac Studio, featuring the new M4 processor aimed at enhancing AI capabilities. The MacBook Air models, available in 13-inch and 15-inch sizes, start at $999, with improved video conferencing features and a new sky blue color option. The Mac Studio, positioned between the Mac mini and Mac Pro, offers configurations with M4 Max and M3 Ultra chips, priced from $1,999 to $3,999.
The introduction of the M4 chip marks a significant leap in performance, with claims of being twice as fast as the previous M1 model. The updated MacBook Air also supports advanced video features like Center Stage and Desk View, enhancing user experience during video calls. These upgrades come as Apple seeks to capitalize on a strong holiday season for its Mac line, which saw a 16% revenue increase.
• M4 chip enhances AI processing speed in new MacBook Air.
• Mac Studio updates position it as a strong AI development machine.
AI processing capabilities in the new MacBook Air are claimed to be three times faster.
Ray tracing technology improves graphics performance, particularly in gaming applications.
Apple's new MacBook Air and Mac Studio leverage advanced AI chips to enhance performance.
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