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The rise of the internet has transformed creative industries, but it has also led to significant revenue losses for creators as tech giants like Facebook and Google dominate the landscape. With the advent of AI, concerns are growing that similar disruptions could threaten content producers again. In response, the startup Story aims to reshape the intellectual property landscape by allowing creators to register their works on a blockchain and manage royalties more effectively.
Story, founded by S.Y. Lee and Jason Zhao, has already secured $80 million in Series B funding, led by Andreessen Horowitz. The platform is designed to provide a user-friendly IP registration system that incorporates smart contracts, enabling creators to control access to their works and streamline royalty payments. While the startup faces challenges from established IP holders and the complexities of current intellectual property law, it draws inspiration from successful models like Creative Commons to appeal to a new generation of creators.
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