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Maesa faced a challenge in creating an authentic ad campaign for its fragrance brand Fine'ry without a luxury budget. The company's Chief Brand Officer, Oshiya Savur, emphasized a 'Maesa magic' mentality that combines strategic scale with startup agility. By utilizing generative AI, Maesa aimed to produce high-quality content efficiently and cost-effectively.
The creative team successfully implemented generative AI to highlight Fine'ry's unique brand identity, resulting in a marketing campaign that mimicked expensive shoots at a fraction of the cost. The brand's mission focuses on making luxurious fragrances accessible, and AI tools have enabled the creation of visually appealing content without the need for traditional filming. This innovative approach not only saved resources but also allowed for a significant increase in content production.
• Maesa used generative AI to create a cost-effective marketing campaign.
• AI tools helped Fine'ry produce high-quality content without traditional filming.
In this context, Maesa utilized generative AI to produce marketing materials that reflect the brand's luxury identity without incurring high costs.
Maesa's use of AI tools allowed for the efficient creation of marketing content, significantly increasing output while reducing expenses.
The company has successfully integrated generative AI into its campaigns, demonstrating a commitment to efficiency and creativity.
The backing from Bain Capital has enabled Maesa to explore advanced technologies like AI in its marketing strategies.
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