Alibaba has launched an interactive AI experience called Wonder Avenue on the Avenue des Champs-Élysées to engage fans during the Olympic Games Paris 2024. The experience showcases the future of shopping and features an intelligent shopping assistant powered by Qwen, Alibaba Cloud's language model. IOC President Thomas Bach praised Alibaba's AI expertise and its impact on the Olympic Movement.
Wonder Avenue offers visitors a journey through the 'Future of Shopping' with stages like creating personal avatars, receiving personalized recommendations, and participating in a digital fashion show. In collaboration with the IOC, Alibaba also released a short film celebrating the achievements of female athletes at the Olympic Games, emphasizing gender equality in sports. The film leveraged Alibaba's cloud-based AI to highlight the evolution of women's sports throughout Olympic history.
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